Virtual Kitchens, also known as cloud kitchens or ghost kitchens, first appeared in the UK and US as a product of prohibitive real estate values. Skyrocketing purchase and lease costs in cities such as London, San Francisco and New York made traditional storefront restaurant operations unable to be profitable without significantly cutting services or increasing prices.

By re-tooling and relocating their brands to less high profile areas, restaurant owners / investors could take advantage of significantly lower purchase / lease costs. Greatly reducing store footprints and removing customer service areas, as well as reducing or eliminating service and bar staff allows for leaner, more agile operations with less administration, less management, and significantly lower overall costs.

New Location Opportunities

The current reality of falling commercial real estate values in many markets is presenting an opportunity to owners / investors to acquire kitchen locations at even more affordable rates. By deploying a single or multiple hospitality brands in a new virtual kitchen, you bring the dining experience into your customers' homes through delivery partners such as UberEats, SkipTheDishes, DoorDash, Postmates, and more.

New virtual brands can be deployed quickly, efficiently, and profitably.

Existing Restaurants

Restaurants with existing leases and reduced sales numbers for dine-in customers are feeling pressure to greatly increase revenue from their kitchens. By deploying a second, or even third (or more) virtual brand from your existing restaurants, you can significantly increase revenue to compensate for the changed dining behaviours of your customers.

Experts have suggested that even once the current health crisis has passed, the changed behaviours of diners will remain. With drastically less in-person dining visits, it's critical for brands to establish further footholds in the delivery (and takeout) experience.

Your New Brand

We create vibrant, memorable, and socially share-able culinary experiences. The experience is engineered from start to finish - ordering the meal to unboxing and enjoying it in the comfort of home.

Our brands are engaging, with crave-able menu items, signature beverages, and integrated retail product opportunities. We also create unique, thoughtful packaging and entertainment elements to enhance the in-home dining experience, making the moment shareable on social platforms, which drives brand awareness, online reviews, and ultimately sales.

Contact us today for a demo of our existing brands available for build-out, or to create a custom virtual brand across any cuisine or concept to increase your revenue and add significant efficiency to your kitchen.